Most recently, he was the General Manager of the Digital Line of Business at Nuance Communications. Prior to that role, he served as the VP of Worldwide Marketing at Nuance where he was responsible for all inbound and outbound marketing activities for the Enterprise Division, which included the security and biometrics business. George joined Nuance as part of its acquisition of TouchCommerce, where he was the CMO and helped grow its business, customer base, and industry recognition.

George has more than 30 years of experience at both publicly and privately held companies, primarily in the B2B SaaS space. He has held various senior marketing positions at global companies including SGI (acquired by HP), DigitalPersona (acquired by CrossMatch), Wyse (acquired by Dell) and NEC computers.

George holds a BSEE and an MBA from the American University of Beirut (AUB). He speaks three languages fluently and has lived and worked in many international time zones. He enjoys the outdoors whenever he can, whether he is hiking, golfing or cycling.